Insights

Dive into the visual landscape of our chosen industries and learn from our industry insights.

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Driving brand success in a crowded market

In a market flooded with look-alike products and shifting consumer loyalties, standing out has never been more difficult—or more essential. This is where brand strategy becomes critical.

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Close up of perfume bottles with text on top saying "Decoding next-gen Fragrance Brands"

Decoding next‑gen Fragrance Brands

Dive into the landscape of fragrance brands and learn from our industry insights.

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Blue tile with text saying "All the Fashion Brands betting in Membership" with an illustration underneath

All the Fashion Brands betting on Memberships

Will you join the club?

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Decoding Deutsche FinTok

Was die Gen Z zu Finanzen bewegt und Marken davon lernen können.

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Thumbnail with an illustration of a cyclist

Decoding next-gen Cycling Brands

Dive into the landscape of cycling brands and learn from our industry insights.

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Not another meh-mbership

Designing a membership program that stands out

How to design membership programs that stand out

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  • Article
Decoding next-gen Running Brands teaser with illustration of legs running

Decoding next‑gen Running Brands

Dive into the landscape of running brands and learn from our industry insights.