Informed

A new brand and refreshed digital experience for a disruptive news curation platform

Full screen image of informed icon and wordmark set against brand green background
Crop of iPhone homescreen with the Informed app icon in focus
Crop of iPhone homescreen with informed app icon in focus
Photo of a holding an iPhone with the Informed app open on the 'Today' tab view
Photo of a hand holding an iPhone with the Informed app open on the Today tab view
Abstracted news headline UI, showcasing the layering system

To information around colour system and structure

Informed Today tab screen UI
Informed article detail hero screen UI
Informed Explore tab screen UI
Informed Expert Deep Dive hero screen UI
Informed Tech category list screen UI
Informed article player expanded screen UI
Detail view of extracted audio player UI
Overview of custom iconography drawn for the Informed app
Photo of three in-situ digital posters used for the 2022 launch campaign
Multiple pages from the Informed brand guidelines document arranged in a grid