A new design language for the music platform

After years of incremental changes, we partnered with SoundCloud and redesigned their web and mobile experiences to further enable millions of creators and listeners worldwide.

Working closely with SoundCloud’s product teams, we developed a new design language from scratch. The new language is currently being rolled out across all platforms — and will enable rapid feature development moving forward.

Soundcloud Home in a Phone Mockup

Our work ranged from defining new patterns and organizing principles, to finessing design details such as icons and typography.

New icon set
New icon set
Clearer differentiation of content types

A big part of the project was to help bring the new system to life. We guided the internal design and engineering teams throughout the implementation process.

Album detail dark mode – Jenny Hval Classic Objects
List of album cards stacked vertically in dark mode
User Profile of Bicep
Phone On Surface with Bicep Artwork