AllUnity

AllUnity issues MiCAR-compliant stablecoins, and is growing into a multi-chain, multi-currency platform. Still finding product-market fit, they needed a brand flexible enough to speak to different audiences, and one that signals serious, mature, and regulated rather than dark, crypto-native.

We worked on brand and product together, with the product leading. What was close to incomprehensible became something business owners can actually use, and the brand carried the same shift: from crypto aesthetic to the credibility of a regulated financial platform.

AllUnity logo on a dark green background with a circular icon on the left and a large pattern of green dots forming abstract curves on the right.
Open laptop on a desk displaying a financial dashboard with active mappings, recent activity, and euro balance and transaction insights.
AllUnity – 4
AllUnity – 4 (2)
AllUnity – 5
AllUnity login screen with a green dotted abstract pattern on the left and a sign-in form with email, password fields, and Continue button on the right.
Webpage for AllUnity’s CHFAU Swiss franc stablecoin, featuring navigation bar, call-to-action buttons, dotted abstract graphic, and benefit descriptions in cards.
Brown SEKAU promo card describing EURAU as Germany’s first MiCAR-compliant euro stablecoin, with a Meet SEKAU button and yellow dotted crown graphic.
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AllUnity – 12

In the account, the job was making multi-chain feel mundane. Whitelisting a wallet now works like adding a payee in online banking: a guided flow with the compliance steps built in and the chain reduced to a detail. Pipelines show each payment's route in plain language, mint to redemption. One balance view holds every currency on every chain.

The brand carries the same posture outward: light ground, typography closer to a bank than a protocol, illustrations that explain custody the way a good banker would.

Brand Design, Website Design, Website Development, Product Design