Re-branding a recruitment chatbot startup
Jobpal is a Berlin-based startup building AI-powered chatbots for the recruiting industry that automates the communication between employers and candidates, with a goal to fundamentally change the candidate experience and make the hiring process more efficient.
To fuel their recent strategic pivot from b2c to b2b, we redesigned their brand and website.
- Brand design
- Website concept and design
The rounded forms of the logomark take cues from the speech bubbles used across all major messaging platforms.
We developed a comprehensive identity system, including iconography and a custom numberset which both play on the idea of connection and networking.
Jobpal’s value proposition is to offer a “personalised candidate experience at scale”. Accordingly, the visual identity and company site encapsulate both the technical depth of an AI-driven company and the playful character of human conversation.
We worked with the founders and key stakeholders to shape a compelling narrative around Jobpal’s offering. The company has since attracted increasing interest from leading organisations from tech to consulting.