We rethought RBMA Radio as a 24/7 broadcasting service.

Started as a yearly workshop in 1998, Red Bull Music Academy has evolved into a global media platform and content brand over the years. RBMA Radio is their music streaming service, focusing on human curation, live broadcasts, and magic moments from their studios worldwide.

We gave the service a full overhaul in 2016, shifting the focus from on-demand streams to 24/7 live broadcasting.

Our role:

  • Product strategy and user research
  • Product design and testing
  • Frontend and backend implementation
  • iOS and Android app design and development
  • Continuous product development

2016 is an interesting time for music streaming. We wanted to find out: How can RBMA Radio successfully co-exist in a space fiercely fought over by both traditional broadcasters and the likes of Apple.

There was lots of mission finding, lots of user testing, lots of close collaboration with RBMA’s editorial team to develop the product, its technical groundwork, and the key proposition to its users.

More than “just a website”, we wanted RBMA to live where people already listen to music: from TuneIn to terrestrial syndication partners. We also designed and built native apps for iOS and Android, in collaboration with our friends at You & The Gang and Karlmax Berlin.

Unlike traditional radio stations, RBMA Radio’s shows come from a variety of sources. There are live broadcasts from around the world, pre-recorded mixes and concerts, one-off spectaculars, and classics from the vaults.

We built a custom admin system, allowing the RBMA team to easily put together a 24/7 broadcasting schedule, as well as an infinite number of themed channels for those who are looking for something specific to match their taste and mood.

We continue to refine and grow the service against its core proposition of delivering handpicked jams/gems and providing cultural context for a dedicated audience of music lovers.