Superhuman

Superhuman is assembling one of the more ambitious suites in productivity software: Mail, Coda, Grammarly, and Go. Bringing those products together raised a larger question: what should Superhuman do on mobile, who should it serve, and what story would hold the suite together? Our job was to make the strategy concrete enough for the organization to act on, quickly.

We joined as a senior team with no ramp-up time. In our first two weeks, we interviewed ten stakeholders across the organization. Those conversations brought together tensions the teams already felt but hadn’t yet put on paper.

We translated those findings into end-to-end product concepts, then packaged them as “day in the life” videos built around realistic user scenarios, shareable across teams.