We teamed with the L.A. collective Yours Truly to revamp their pioneering blog for a new age of publishing.

Back in the mid-noughties, Yours Truly was one of the first music blogs worth following. With its highly personal approach, a focus on video for the web, and an insatiable appetite for the new, the site paved the way for a whole generation of online publications. Since then, YT has grown into a full-blown creative powerhouse, making films for brands and bands they love.

We re-positioned Yours Truly along the lines of its core philosophy: a premium destination for meaningful storytelling in the age of endless feeds and clickbait listicles. One act per week. In-depth storytelling. Beautiful music, beautiful words, beautiful images.

Our role:

  • Concept and digital editorial design
  • Frontend and backend implementation

We built a flexible, block-based publishing system that allows Yours Truly to showcase a broad range of content formats: from long-form text to snaps of personal conversations on iMessage; mixes to photo galleries to documentary films.

The best part is discovery, though. Yours Truly pick amazing talent, week by week. Go check.