We publish here when an observation holds up. Usually on brand, design, and the cultural moments around them.

Eurocoded

For a new generation of tech companies, Europe is no longer just a headquarter location but an identity marker.

Observations on the Visual Identities of Standout AI Brands

Understand how successful challenger brands stand out — and what it needs to build the next one.

Dive into the visual landscape of longevity supplement brands and learn from our industry insights.

Dive into the landscape of cycling brands and learn from our industry insights.

Dive into the landscape of fragrance brands and learn from our industry insights.

Dive into the landscape of running brands and learn from our industry insights.

Will you join the club?

How to design membership programs that stand out

We send it at irregular intervals: observations, links, half-formed ideas, and the things we're noticing as we go.