Insights

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Does your e-commerce brand need an app?

The most common answer is “It depends.” But we’re here to give you a clearer one with our App ROI Calculator. For brands and retailers, a native app can unlock value in multiple ways: it provides independence from third-party platforms, creates a direct channel for collecting customer data, enhances brand perception through unique experiences, and strengthens customer relationships. But let’s be real—especially now, in a tight economy, the question that matters most is: Will an app drive enough additional profit to justify the cost of building and maintaining it?