Insights

Aesthetics of AI

Observations on the Visual Identities of Standout AI Brands

Challenger Brand Framework

Understand how successful challenger brands stand out — and what it needs to build the next one.

Tapping into Longevity Supplement Brands

Dive into the visual landscape of longevity supplement brands and learn from our industry insights.

Does your e‑commerce brand need an app?

The most common answer is "It depends." But we're here to give you a clearer one with our Return-On-App Calculator.

Driving brand success in a crowded market

In a market flooded with look-alike products and shifting consumer loyalties, standing out has never been more difficult—or more essential. This is where brand strategy becomes critical.

Decoding next‑gen Fragrance Brands

Dive into the landscape of fragrance brands and learn from our industry insights.

All the Fashion Brands betting on Memberships

Will you join the club?

Decoding Deutsche FinTok

Was die Gen Z zu Finanzen bewegt und Marken davon lernen können.

Decoding next-gen Cycling Brands

Dive into the landscape of cycling brands and learn from our industry insights.

Designing a membership program that stands out

How to design membership programs that stand out

Decoding next‑gen Running Brands

Dive into the landscape of running brands and learn from our industry insights.