Observations
We publish here when an observation holds up. Usually on brand, design, and the cultural moments around them.
Eurocoded
For a new generation of tech companies, Europe is no longer just a headquarter location but an identity marker.
Aesthetics of AI
Observations on the Visual Identities of Standout AI Brands
Challenger Brand Framework
Understand how successful challenger brands stand out — and what it needs to build the next one.
Tapping into Longevity Supplement Brands
Dive into the visual landscape of longevity supplement brands and learn from our industry insights.
Decoding next-gen Cycling Brands
Dive into the landscape of cycling brands and learn from our industry insights.
Decoding next‑gen Fragrance Brands
Dive into the landscape of fragrance brands and learn from our industry insights.
Decoding next‑gen Running Brands
Dive into the landscape of running brands and learn from our industry insights.
All the Fashion Brands betting on Memberships
Will you join the club?
Not another meh-mbership
How to design membership programs that stand out